It seems everyone is talking about emerging markets, everyone wants a piece of the ever expanding pie, but does that mean it's as simple as going there and getting into business? This documentary is one in a series with Theo Paphitis, where he follows and provides some coaching to business people and entrepreneurs seeking to enter a new market or even start a new business in these high growth emerging and frontier markets. It offers some interesting insights into doing business and the pitfalls and cultural obstacles to navigate when you're an adventure capitalist.
In the last programme in the series, Theo Paphitis travels to Brazil to follow three intrepid British companies trying to succeed in one of the world's most exciting markets. The Brazilian economy is still expanding, but what can Brits sell them that they haven't already got?
Finance Documentaries: http://www.financedocumentaries.com/2011/07/theos-adventure-capitalists-brazil.html