Steve Jobs - Billion Dollar Hippy

Apple is broadly considered a brand that inspires fervour and defines cool consumerism, and has become one of the biggest corporations in the world, fuelled by innovative, game-changing products that tap into modern desires. 

Steve Jobs, a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper was the leader and mastermind behind this giant. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.

This documentary shows an intriguing insight into Apple and the life of Jobs from those working with him closely in the company. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.

With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

See also: The World's Greatest Money Maker: Warren Buffett, Andrew Carnegie - The Richest Man in the World

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